A new approach to meet your PR & Marketing needs

As a specialist PR and marketing freelancer, my role is to bring clarity.

I work with organisations that know communications matter, but don’t have the in-house PR expertise.

I bring clarity to how organisations want to communicate

I work with organisations that know communications matter and what they want to be known for, but don’t have in-house PR expertise – or don’t want noise, hype or surface-level tactics.

I help leadership teams:

  • Understand where PR adds real value

  • Make confident communications decisions

  • Use PR strategically, not reactively

The result is communications that support trust, reputation and long-term growth – not just short-term visibility.

Everything we do is grounded in one belief: PR works best when people understand what it’s for.

Core Services

  Clarifying narrative and positioning

Helping you define what you want to be known for.

Before any activity begins, it’s important to be clear on:

  • What your organisation stands for

  • How you want to be understood

  • What matters most to protect or build trust

I help organisations step back from tactics and define a clear narrative and positioning that can guide decisions, messaging and communications over time.

This work often underpins everything else and prevents PR becoming reactive or inconsistent.

  Strategic PR and communications support

Using PR to support real decisions, not just visibility.

PR isn’t just about what you say — it’s about when, why and how you say it.

I provide strategic PR support to help organisations:

  • Make confident communications decisions

  • Navigate growth, change or scrutiny

  • Align messaging with actions

  • Consider reputational impact before it becomes a problem

This is about using PR thoughtfully and deliberately, rather than as a last-minute response.

  Ongoing advisory support

A calm, experienced communications partner.

Some organisations don’t need a full in-house PR function, but they do need access to experienced, strategic thinking.

I work with leadership teams on an ongoing basis as a trusted advisor, offering:

  • Sounding-board support

  • Guidance on communications priorities

  • Clarity during complex or sensitive moments

  • Continuity and perspective over time

This support is flexible and shaped around what your organisation actually needs.

  Making PR understandable internally

Helping teams understand PR, not just outsource it.

PR is often misunderstood inside organisations, which can make it harder to use effectively.

I help teams:

  • Understand what PR is (and isn’t)

  • Know when PR adds value

  • Align internal expectations

  • Work more confidently with communications

This creates better decisions, clearer roles and stronger outcomes.

Collective Services

  Brand Strategy

Developing a comprehensive brand strategy that aligns with the company’s goals and values.

SERVICES

  • Brand positioning
  • Brand messaging
  • Target audience identification
  • Competitive analysis

  Visual Identity

Creating a visually appealing and cohesive brand image.

SERVICES

  • Logo design
  • Colour palette development
  • Typography selection
  • Visual style guidance

  Digital Communications

Establishing and optimising the brand’s online presence through our partnership with Koded Web

SERVICES

  • Website development
  • Online Advertising
  • Search Engine Optimisation (SEO)
  • PPC

  Market Research

Gathering insights to understand market trends, customer preferences, and competitors and utilise insights to fuel a data-drive PR campaign.

SERVICES

  • Surveys
  • Focus groups
  • Data analysis
  • Trend monitoring

  Key Spokesperson Training 

Partnering with an external media training provider to support key spokesperson in delivering key messages in a confident, timely manner

SERVICES

  • Online or face to face workshops