FREELANCE PR MANCHESTER

About

CreateMCR

CreateMCR, freelance PR services, spearheaded by Karen Adams, helps organisations make sense of PR and use it well.

Most people think PR is about press releases or publicity. In reality it’s about making thoughtful communications decisions, supporting trust and reputation and ensuring what you say aligns with what you do.

About Karen Adams

Freelance PR Consultant

I’m Karen Adams – a PR and communications consultant with two decades of experience helping organisations communicate more clearly and purposefully. I’ve worked in major PR firms and run a specialist content agency, which means I blend strategic thinking with practical delivery.

I partner with organisations at moments of growth, change or complexity. I bringing calm, clarity and confidence to communications decisions.

I help organisations to:

  • Bring clarity to communications decisions, so choices are intentional, not reactive

  • Define what they want to be known for and align messaging with actions

  • Make PR understandable internally, so teams collaborate with confidence

  • Coordinate specialist support where needed – without complexity or duplication

Whether you want strategic guidance, ongoing advisory support or help making PR work for you in the way it’s meant to, I’m here to support you.

Why this approach matters:

When PR is unclear or misunderstood, it becomes reactive rather than strategic. That leads to short-term noise instead of consistent reputation and trust. My aim isn’t visibility for its own sake. It’s communications that support decision-making and long-term impact.

Karen Adams is a trusted freelance PR and marketing professional and is a subject matter expert that can add value. I work with leaders and teams who care about long-term impact but don’t speak “PR”, and want clarity rather than noise.

How I work: 

I work with a small collective of senior communications professionals tailored to each client’s needs. This flexible model means you get the right expertise at the right time — without the overhead of a full agency.

Work with me if you want:

  • Thoughtful, strategic support

  • Clarity over confusion

  • Communications grounded in what matters most to your organisation

About CreateMCR

CreateMCR was established to bring clarity to a part of communications that is often misunderstood.

PR has changed. Today it spans strategy, reputation, narrative, internal understanding and external communications – yet it’s still frequently reduced to publicity or short-term activity. That gap between what PR is and how it’s often used is where and why CreateMCR began.

We saw organisations making important decisions without clear communications support or turning to PR reactively without enough understanding of what it should do. CreateMCR was set up to help change that – by making PR understandable, usable and valuable.

A clearer approach to modern PR

Modern PR isn’t a single service. It’s a broad range of skills and perspectives, applied at the right time and for the right reason.

At CreateMCR, our role is to understand that landscape, bring clarity to it and help organisations use PR in a way that supports trust, reputation and long-term impact.

That means:

  • Helping organisations define what they want to be known for

  • Guiding communications decisions with intention

  • Aligning messaging with actions

  • Understanding when specialist expertise is needed — and when it isn’t

We don’t believe in noise for the sake of it. We believe in thoughtful, strategic communications that stand up over time.

Why we work as a collective

No single person can – or should – do everything.

CreateMCR was built around a collective model to reflect the reality of modern PR. We work with a trusted group of senior specialists across brand strategy, design, digital development and event support – bringing the right expertise together for each client, when it’s needed.

This approach means:

  • Clients get access to the right skills, not a fixed team

  • Work stays focused and relevant

  • Delivery is joined-up and well managed

  • Complexity and overhead are kept to a minimum

CreateMCR leads the thinking, coordination and clarity – the collective supports delivery where it adds value.

What makes us different

We focus on clarity before activity

PR is often rushed into action before there’s enough clarity. We start by helping organisations understand what they want to be known for and what PR should actually be doing — so communications decisions are intentional, not reactive.

01

We make PR understandable

You don’t need to speak “PR” to work with us. We explain things clearly, involve the right people, and help teams understand what PR is (and isn’t), so everyone can work with confidence.

02

We work calmly and strategically

There’s no hype, no pressure and no unnecessary noise. Our approach is thoughtful and considered, focused on trust, reputation and long-term impact rather than short-term visibility.

03

We bring senior thinking, without agency complexity

You work directly with experienced consultants, supported by a trusted collective when needed. That means senior input, clear communication and the right expertise — without layers, overhead or confusion.

04

We care about outcomes, not just outputs

Coverage, content and campaigns all have a place – but only when they support a clear purpose. We focus on decisions, alignment and outcomes, not activity for its own sake.

05

CreateMCR is built on the key values

Passionate

We are passionate about our craft and who we do it for. Seeking to constantly improve and innovate. We learn from others and from our own challenges and successes.

Committed

We set our standards high and believe nothing is impossible. We do what we say we’re going to do and take pride in what we deliver individually and create as a team.

Responsive

Every client deserves a team who is attentive and responsive. Responding quickly – but not moving so fast that we miss the obvious things. Responding in a timely manner, while taking the time to offer a thorough response.

Professional

We operate as owners and with integrity. Treating everyone with respect and using resources as if they were our own.