Welcome to CreateMCR, a freelance PR service that helps organisations understand what PR actually does and why it matters.
Calm, strategic communications support for organisations across PR strategy, media relations, messaging and content.
Led by senior freelance PR and marketing professional, Karen Adams, CreateMCR works as a collective of trusted specialists. This reflects the reality of modern PR – communications today spans a wide range of skills and no single person or fixed team is right for every challenge.
PR is often misunderstood. It’s frequently reduced to activity – coverage, content or campaigns – when in reality it plays a much broader role.
Done well, PR supports clarity, reputation and long-term decision-making. It helps organisations decide:
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What they want to be known for
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How they show up publicly and internally
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How they protect and build trust over time
When PR is unclear or misunderstood, it becomes reactive rather than strategic.
That leads to short-term noise instead of consistent reputation and trust.
CreateMCR helps organisations make sense of PR, not just deliver it. Many organisations know communications matter, but struggle to understand what PR is for, when to use it or how it should support decision-making. I help bring clarity to that space.
Offering calm, strategic PR and communications support that focuses on trust, reputation and long-term impact and delivered through a flexible model that brings together the right expertise at the right time, without the overheads or complexity of a full agency.
My services
Clarifying narrative and positioning
Helping you define what you want to be known for.
I help organisations clarify their narrative so communications decisions are clear and consistent.
Strategic PR & Comms support
Using PR to support real decisions, not just visibility.
I help organisations make confident communication decisions and align what they say with what they do.
Ongoing advisory support
A calm, experienced communications partner.
I provide ongoing strategic support to leadership teams, bringing clarity during complex or sensitive moments.
Making PR understandable
Helping teams understand PR, not just outsource it.
I bring clarity to how PR is used internally, supporting better decisions and alignment.
Managing the Collective
I coordinate the right mix of specialists for each project.
Keeping communications clear and delivery aligned.
Who we work with
What our clients say...
“I loved working with Karen. A consummate professional, truly an expert, real creativity, strategic focus as well as attention to tactical detail, always fully committed and genuinely passionate.”
Niki HoltHead Of Marketing, Certas Energy
“We've had some great success working with Karen. Highlights include a PR piece she wrote for us which was picked up and published in the Daily Telegraph resulting in a significant amount of new business.”
Michael JefferiesManaging Director Of Jefferies Solicitors